About Craig Catley

Managing Director, StrategyBlocks

Strategic Communication Is Key

By |2022-11-07T09:13:13+13:00January 3rd, 2017|Strategy planning|

Strategic Communication Is Key   We humans love stories. All across the globe, children delight in going to bed every night, being tucked in by their parents, snuggling up and flicking through their favorite picture book. Adults are no different – when they grow up they still crave compelling narratives to make sense of the [...]

Strategy Spotlight: How to Manage the Convergence of Holiday Season and Year End

By |2022-11-07T11:05:16+13:00December 29th, 2016|Strategic management solutions|

Strategy Spotlight: How to Manage the Convergence of Holiday Season and Year End   According to the famous holiday song, it’s the most wonderful time of the year. Yet for businesses of all sizes, it can also be one of the most overwhelming times of the year. Not only do you have the manage the [...]

Smart Strategy Resolutions for Your Business

By |2022-11-04T14:01:51+13:00December 27th, 2016|Leadership, Strategy planning|

Smart Strategy Resolutions for Your Business   A recent study by the U.S. Small Business Administration,Redefining Business Success, showed that 66 percent of new businesses survive the first two years, only 50 percent survive through four years, and just 40 percent make it to the six year mark. Considering there are over a half million [...]

A Question to Marketers in APAC: Is Your Brand Strategy Aligned with your Business Strategy?

By |2022-11-04T10:39:24+13:00December 15th, 2016|Strategy planning|

A Question to Marketers in APAC: Is Your Brand Strategy Aligned with your Business Strategy?   I recently wrote for M&M Global where I discussed the importance of aligning business strategy with brand strategy. If you’re reading this, it’s probably because you’re a curious, committed marketer who fully understands that a well-conceived brand strategy is [...]

The Great Migration: How Cities Can Manage the Urbanization Trend

By |2022-11-07T11:54:55+13:00December 7th, 2016|Strategy planning|

The Great Migration: How Cities Can Manage The Urbanization Trend   In a recent CIO article, we shared that cities all over the world are currently consumed with how to be ‘smart.’ A flood of new inhabitants in urban areas across the globe is resulting in municipalities that need technology which can seamlessly engage citizens [...]

StrategyBlocks 4.0 Scores A Double Whammy at Best In Biz Awards 2016

By |2022-11-07T11:06:24+13:00December 1st, 2016|Awards, StrategyBlocks|

StrategyBlocks 4.0 Scores A Double Whammy at Best In Biz Awards 2016   We’re thrilled to announce that our flagship product StrategyBlocks 4.0 has been crowned with multiple accolades for “Best New Product of The Year” in the sixth annual ‘Best in Biz’ awards, including a Silver for the SMB category and a Bronze in [...]

Black Friday: From Retail Therapy to Big Business Strategy

By |2022-11-01T16:33:51+13:00November 22nd, 2016|Strategy planning|

Black Friday: From Retail Therapy to Big Business Strategy   One of the biggest holiday traditions from a business perspective is that of Black Friday shopping. Originating in the United States, Black Friday has a varied history, but most attribute its name as referring to the first shopping day of the year where retailers go [...]

The Three D’s of Strategic Planning

By |2022-11-07T12:12:44+13:00November 4th, 2016|Leadership, Strategy planning|

The Three D's of Strategic Planning   As Benjamin Franklin famously said, ‘if you fail to plan, you are planning to fail.’ An effective business strategy should clearly identify where your business is headed and create cohesion within an organization to achieve the target goals. It should not only define the destination but also set [...]

The Books That Influenced Me on Strategy

By |2022-11-07T11:24:52+13:00October 29th, 2016|Leadership|

The Books That Influenced Me on Strategy   There might not be a “one-size-fits-all” approach to building a successful company strategy. But seeking advice and guidance from experts within the field can without a doubt be beneficial and help you think in new ways. There is a lot of great literature on strategy and success, [...]

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