Bah! Humbug! Tis the Season to Strategize Before the Holidays Feeling like Ebenezer Scrooge at this time of the year? Is it because the annual marketing plan is looming over you? Well, it doesn’t have to be that way. As I recently discussed on M&M Global, pulling together your plan now is easier as your [...]
Feature Focus: Calculated Cascading Metrics Some people like lists, others like bubble maps or another visual diagram. We love Cascading Metrics. Cascading Metrics mimic how strategy evolves and how we think. It’s a more intuitive way to plan for effective outcomes. Not only does it just make sense, but Cascading Metrics fold multi-part planning into [...]
Your Strategy for Small Business Saturday It seems like the world is made for the big dogs. They’re the ones who can get things done; they have the money, the clout, and the man power. In such a competitive world, it might feel that way, but we certainly don’t agree. Small businesses remain the backbone [...]
10 Entrepreneurs Who Bounced Back After Failure Failure is a part of business, as you learn a new lesson with every failure. It is a case of whether you are going to get up and try again or let it defeat you. Some of the most successful entrepreneurs have failed time and time again to [...]
Big, Bad Decisions from Great Companies “I have not failed. I've just found 10,000 ways that won't work.” - Thomas Edison If only every business had the freedom to try 10,000 ways that didn’t work. In corporate strategy, one wrong turn can be the last turn. Whether it be circumstances that are outside your control [...]
Winning the Agile Marketing Race Agile is a guiding principle for many organizations, especially within the marketing function. As I recently discussed on M&M Global, today’s marketers are slowly embracing the mindset, realizing that long-term marketing goals can only be supported through a series of sprints rather than a marathon. So, why the change of [...]
Spotlight on Strategy: Get to Know Simon Lawrence As part of our spotlight series, we are getting to know Simon Lawrence, our UK-based Director. Simon’s background is in data and analytics and now supports our EMEA customers as well as helping shape our product development strategy. In this Q&A, we delved into Simon’s background and [...]
6 Steps to Building a Business Around Your Passion Designed to protect us from danger in our lives, we tend to let fear hold us back for various reasons. We decide to stay safe, enjoying the comfort and stability that is known to us. There are millions of people in the world with fantastic ideas, [...]
Data: The Wind in Your Company’s Sails Consumers have access to data about themselves now more than ever before. Consider how the Fitbit - or most any other fitness tracker - allows consumers to monitor their weight, how many steps they take in a day, their heart rate and more. This data inspires and motivates [...]
Diversity in the Workplace: Overcoming the Analysis Paralysis Corporate diversity is always a hot topic, regardless of industry. As I recently discussed on M&M Global, the creative world took its turn in the hot seat at the annual Cannes Lions conference earlier this summer. A major theme of the event, creatives are well aware of [...]
