Why ‘Keeping up with the Joneses’ Is A Strategic Fail
Why ‘Keeping up with the Joneses’ Is A Strategic Fail The idea of ‘keeping up with the Joneses’ isn’t just about tracking the failures and successes of your neighbors. The same line of thinking permeates the business world, often to its detriment. Everywhere companies turn, the mantra is always about how to ‘keep up [...]